


Most engineering and technology companies are told the following:
1. They need more leads.
2. They need more content.
3. They need to post more on social media.
Whilst all of that MAY be true, the data inside your own BD/sales pipeline tell a different story
When prospects can't see why you are different, they:
1. Compare you on price
2. Slow down decisions
3. Stay stuck on "maybe later"


I am a professional engineer by background and a former Chartered Member of Engineers Australia. With experience as a design engineer in the Mining and Oil & Gas industries, I've worked in design offices for companies like Rio Tinto and Fluor, and contracted on-site for Alcoa, Woodside (Offshore Exploration), Pertamina (Indonesia), and many others. These roles provided me with invaluable insights into how sophisticated companies operate and what it takes to capture their attention.
After a career shift, I found myself leading sales and marketing teams for some of the world's most successful technology companies, including Cisco Systems, across Australia, London, Johannesburg, and Singapore. Additionally, I headed up Sales and Marketing in Sydney for RESIMAC, Australia's leading non-bank home lender, further showcasing my experience in the Fintech sector. I have also consulted for Dubai-based EDE Mining.
These diverse career paths don’t typically intersect, giving me a unique understanding of the business challenges faced by companies in engineering, mining, technology, fintech, and particularly startups.
My combined experience in engineering, high-level sales and marketing, Fintech, and consulting provides me with a rare perspective on bridging the gap between technical expertise and business acumen. This uniquely positions me to help companies with complex products and services effectively sell and market to sophisticated decision-makers.








"Aidan continues to be a trusted mentor to myself, as a CEO of a fast-growing engineering startup, focused on the utilities sector here in Western Australia. We are now well on the path to market leadership, in our SCADA and control systems segment of the market, and Aidan’s real-world experience and strategic input has been a major factor in our continued growth. I am very appreciative of his wisdom, and look forward to further working together as we strive to even greater achievement."

"I have been blown away by Aidan’s depth of knowledge in online sales and marketing. He really knows how to drive traffic and convert to sales."

"Aidan has enthusiastically imparted his systems and high-level thinking and I look forward to our continuing association."

"Aidan has given our Company some excellent guidance during a recent period leading up to a successful capital raising. I have held leadership positions in some of the world’s largest technology companies and Aidan’s unique, engineering approach to marketing and business growth, is the most practical and effective that I have encountered. We are now well positioned to attack the global market and his advice has helped us enormously."
