ATTENTION: ENGINEERS & TECHNOLOGY COMPANIES INCL STARTUPS
How to engineer your business to convert prospects to clients with SPEED - without spending a fortune on marketing.
As featured in the media:
Are you frustrated with slow sales conversions and a "race to the bottom" on price?
SCROLL DOWN
ATTENTION [MARKET]
Here is what most companies are being told about CONVERSION
(It's What Got You Here.)
Dear Business Owner,
This is where you write a simple offer that describes what you do, how it helps, and then tells the prospect ...
What To Do RIGHT NOW!
Most of the text on this page will be placeholder text.
Because if you don't know how to write basic copy ... you have no business offering people agency services.
I used a letter with this same layout to grow THREE different agencies.
It works.
Mi per qui actiones mortem ii.
Modo’m eos dis faucibus dubiae dis:
Ullam, O laborant hac iste ab activus bonorum sed “lif vel ante” te corpore E nec hectorem dui pede theatro dui ac o tertio.
Nemo, P quam esse aut videtur sed eum mus eleifend relicto id hac.
A site cras quo tutori ipsa wisi wisi enim carbone ti’a eum at vel amet paucitate ipsum ut dui miseriae.
Because Of The Angle!
See?
I told you most of the text on this page is placeholder text.
Anyway ...
Let's talk about ...
Why This Works
The whole "my marketing works ...and you know it works ...because it's what got you here" approach is REALLY hard to argue with.
So that's what you want to do in this letter.
But you also want to ...
Disqualify The Fruitcakes!
Good lord.
If you want to meet crazy people, open an agency.
Seriously.
You'll have people with no offer, no follow up, no common sense, and no money clogging up your calendar and ...
Expecting You To Work Miracles!
As if ANY sort of marketing could fix that.
Like ...we can gather up a hungry crowd who's ready to order everything on the menu but if you ain't got no food in the kitchen ...there ain't much we can do!
Know what I mean?
So you want to disqualify people.
(This also serves as takeaway selling.)
Then Tell Them How It Works!
I just use a numbered list like this:
Step 1: THE FIRST THING
The first thing we do is yadda yadda yadda. (Filler text for the rest of this part. You know what to do.)
Ad quasi saepe, ab ille nam perltum ipsa ut per quo non mi mus li at harum id harum probat te cras, sint, nam nulla cras error.
Ea nec’o dis donec id cras nobis ab pede eos stilum w triduo ad januario “magnae”.
Quaerat, ea iure sem leo publico mirum at modo usus hounnbre. Pede me erat nec d praesagia te tertio, cum sunt per est unde murrnur qui te unde quae per id animi si quae longas.
Quis 2: HAC PROPER
Assum mazim et docebit donec id futurum unde iure mi s typi mi option …modi massa ac eu nulla.
Clari sit …liber at non’d louor te ad incusando urna nihil.
Eodem per est dignos nec nemo assum te modo, nisi, eum totam eos ea s pungit et esse exlusis.
Mus mi moreae, proin hac est nunc modi quisquis conclusum bonarum nec’ea egestam felis e quos iste eius.
Quam ossibus esse nec.
Urna pinguem lius sem.
Vero dapibus totam sed.
Eum rhoncus eum, quis egestam ante modi sem’ac fuisset.
Ea sed ii’s ullo te nisl li.
And then when we're done we talk about ...
The Price!
But we don't reveal it right away.
We use this section to talk about the VALUE.
Talk about the TIME it saves them.
Talk about the RESULTS you MIGHT be able to get them.
I'd talk to them first before you accept them as clients.
Only then do you say ...
Here's What To Do Next
And then you tell them to apply.
You tell them what happens once they do.
You tell them what the initial consult would be like.
You tell them that you're not some knucklehead who's got no clue what to do.
You point out that for the love of God man ...they've READ THIS MUCH ...obviously you know what you're doing.
And then you ....
Reveal The Price!
But you disqualify some MORE at the same time.
Like this:
Our prices start at $XXXXX.
And listen.
Seriously.
Listen.
If that's going to put you in "panic mode" because you're running on fumes then DO NOT DO THIS.
But if you're serious about [RESULT] then ...
Don't Pay Me!
Wait.
What?
Of course I haven't lost my mind.
You want them to pay you ...just not until you've made sure they're not needy whining dreamers with zero business sense.
Which is why you tell them so and then tell them to book a call using the application below!
Hear From Some Previous Clients!
What others are saying...
"Aidan continues to be a trusted mentor to myself, as a CEO of a fast-growing engineering startup, focused on the utilities sector here in Western Australia. We are now well on the path to market leadership, in our SCADA and control systems segment of the market, and Aidan’s real-world experience and strategic input has been a major factor in our continued growth. I am very appreciative of his wisdom, and look forward to further working together as we strive to even greater achievement."
- Yu JZ - Founder & CEO - Engineering SCADA/IIOT Startup - Perth, WA
"I have been blown away by Aidan’s depth of knowledge in online sales and marketing. He really knows how to drive traffic and convert to sales."
Carl B - CEO - Leading Online Retailer - Sydney, NSW
"Aidan has enthusiastically imparted his systems and high-level thinking and I look forward to our continuing association."
Fiona M - Managing Director - Leading Mineral Processing Consultancy - Perth, WA
"Aidan has given our Company some excellent guidance during a recent period leading up to a successful capital raising. I have held leadership positions in some of the world’s largest technology companies and Aidan’s unique, engineering approach to marketing and business growth, is the most practical and effective that I have encountered. We are now well positioned to attack the global market and his advice has helped us enormously."
David B - Co-Founder & Senior VP - Technology Startup - Sydney Australia
FY24/25, 90-Day - Interim CEO Or HEAD of SALES & MARKETING ENGAGEMENT"
You are invited to jump on a 30-Min Zoom Call (or let's have a coffee together) to find out more about this 90-Day Private Client Engagement. Totally without obligation.
Totally without Obligation!
